Paul Rand (1941-1996) is one of my favorite graphic designers. His simplistic Swiss style is very inspiring. I always find myself reading one of his books or watching a youtube video. Here are some of his great quotes:
“Don’t try to be original, just try to be good.”
“Art is an idea that has found its perfect form.”
“Language of form: order, variety, contrast, symmetry, tension, balance, scale, texture, space, shape, light, shade and color.”
Tags: design history, Inspiration, paul rand