Archive for December, 2008

Sol Sender – Obama Logo Design

Tuesday, December 16th, 2008

Part 1 of 2 Creative director Sol Sender tells the story of conception and birth of the Obama 08 logo, including the strategy behind it, developmental concepts and finalist designs for the identity not chosen by the campaign. …

It is safe to say that most designers grew a quick fascination with the Obama campaign. I found this video very inspiring and I loved seeing the development of this successful symbol. Enjoy!

Posted in Inspiration | 3 Comments »